Album – Pursuit of Happiness – Arthur Loves Plastic

Posted by admin on September 15th, 2006

Now here’s a band that really made me prick up my ears. Fusing a combination of electro rock, pop and sassy vocals, I heard one track and couldn’t help but want to get the album in for review. Whilst not my usual taste in music, there’s something quite engaging that lulls you in like a siren and then grabs you round the throat.

Opening with “Alone Till the Day I Die”, the first thing you notice is the vocals. They have that sassy almost Ertha Kitt quality to them. In fact there’s a lot that reminds me of Shirley Bassey, specifically when she did the track “History Repeating” with the Propeller Heads, I think it was. The next track “Hypnotizin” sees the vocals morph into Madonna, to emulate a more Dance/pop combination. “Touch” has that thumping, rhythmic drum and bass sound, which makes for a very hypnotic, intense listening experience when played through headphones.

I’ve got many different favorites on this album, but for many different reasons. If I had to pick just a couple of standout tracks on this album, they would have to be “You May Think This is Love”, which is probably one of the most laid back tracks on the album and the previously mentioned “Alone Till the Day I Die”, which would probably make an excellent single.

I have to admit, I’m always at a bit of a loss when reviewing music like this. Whilst there is no denying it’s’ thumpingly good, when would you actually play it, other than a rave or private party. Actually thinking of it, whilst you would maybe not listen to the album in it’s entirety, you would no doubt have tracks included in playlists in iTunes or as part of a mix CD.

I always feel like such a grandad when I say how music makes you tap your toes, or cause you to move your head like some demented pigeon, but this does. It’s like waking up from the morning after and then putting this album on to give yourself a jolt of energy. And boy does it ever.

So anyway after contradicting myself in the previous two paragraphs, I have to say, of it’s genre, this is probably an example of some of the best that has so far been submitted to Indie Launchpad.

Conclusion : If you are into dance, club, electro, or what ever you want to call it, this should probably be a no brainer purchase. If you are not sure, it’s definitely a good starting place to investigate this genre.

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