• Band / Artist : The Heys – mySpace
• Genre : Alternative / Rock
• Sample Track Download : aintwotUsay
• Buy CD : Amazon – 4 West Records
• Buy Digital Download : iTunes
• Rating : 9.5 out of 10

In all the years I’ve been heavily into music, there have been a few defining moments, that I can look back on and say, that was a good time in music history. For instance when Guns and Roses released the album Appetite for Destruction, or Nirvana released the album Nevermind. In the 90’s the Brit pop wars saw great albums from Blur, Oasis, Dodgy and the Verve. Whilst there’s been many albums since, there hasn’t been anything that really evoked that same kind of feeling. Until now.

I first came across The Hey’s via MySpace. The usual too and fro occurred and a week or so later, I popped the disk into my CD player and was soon blown away. There’s a rawness that is all too easy to compare to Oasis, and a sense of pop that is easily to lay at Blur’s feet, but there is also something else there, something that quite frankly I wasn’t expecting. To put this into context, I play many, many albums, but it’s not often I feel both exhausted and elated at listening to one in it’s entirety. Straight out of the gate with “Fridaynight”, it’s hard not to want to move, stamp feet, or bash the steering wheel on the car, as if you’re a virtual drummer in the band. For me though, one of the real defining tunes is “Elbowculture”, with that hint of laddish youth, that brings back memories of my own youth, going out on the pull, drinking quantities of alcohol, that now quite frankly would have me talking to the great white telephone for an age, and playing the latest Sega Genesis and SNES games. Yes I know, I have dated myself terribly, but hey, some of that reckless youth, still lurks somewhere deep within.

The relentless pace continues with “Pressure” which rolls over you like a wave of electricity, jolting ever neuron in you brain. After such a strong start, it’s nice that the album balances up and takes a breather with “Brightenupmyday”. To move between two extremes is something of a gamble, that doesn’t always work out, here though there’s a common thread that weaves between all the tracks, fast or slow. At the beginning of title track “youngbored&broke”, it kept threatening to break out into “Since You’ve Been Gone” by Rainbow. OK maybe that’s just my jaded view, but I just love how just a few bars can evoke those kinds of flashbacks.

With 14 tracks, it’s a really difficult album not to go through track by track and disseminate, but there’s really no need. This really is an album that comes along once in a blue moon. I’d love it if this marked the resurgence of British dominance, but this time in the indie scene. I’ve nothing but good words to say about every one of the tracks on this album. I left this album with a sense of sheer excitement and just cannot wait to see where the bands goes next.

On a final note, I would love to go to a gig where the band was playing, as I have no doubt that sheer electricity of the album would be amplified greatly seeing them perform live. The dogs bollocks, make no mistake.

Conclusion : I’ve made no secret in the podcast, that this is one absolutely phenomenal album. If this isn’t a band destined for great things, then there’s no justice in the world. Regardless of who you’re a fan of, if you like good rock and pop, this is a must have in your collection…. yes I’m talking to you. Pick up a copy NOW!